Buying A Website As An Investment? Make Sure You Follow These Tips First!

| October 29, 2015 | 0 Comments

There are many things that you can invest your money in these days. Many people go for traditional options like stocks and shares. But, a growing amount of folks are choosing unconventional investments. One of those, believe it or not, is buying websites!

In a nutshell, the idea is to buy an existing website, grow it and enjoy the revenue it produces. Web properties, as they are usually called, offer great profit potential. Investors tend to buy sites that generate money through advertising and subscriptions.



Site owners often sell up because they want a quick return on their investment. This is a process known as flipping. They’ve built the site from scratch and have spent time and money growing it. The next person to own it (i.e. you) further develops it as a long-term investment.

As you can imagine, buying websites is a lucrative investment idea. It’s often one that can bring far greater returns than other conventional investments. It’s also safer, because you can better gauge what will happen in the future.

If you’re planning to buy one or more websites for investment purposes, today’s guide is for you! Keep reading, and I will share with you some tips to be a smarter buyer.

Make sure you have a mentor

It’s all well and good reading articles on the Web. But, what happens if you have specific questions, and there are no answers online? Here is where a mentor comes in handy.

You should always have guidance when investing your money into something. An alternative investment coach can make sure you don’t invest in bad website ideas. Let’s face it; you won’t be an expert on the subject until you’ve done a few investments!

Use a trusted brokerage platform

Buying websites from strangers over the Internet is somewhat risky. That’s why it’s crucial you use a “middleman” to make sure the deal doesn’t go sour. In this case, you need to use a brokerage platform.




In essence, these are online services that offer protection for both buyers and sellers. Examples include Flippa and Empire Flippers.

Verify the site ownership

The last thing you want to do is buy a website from someone that doesn’t even own it! The brokerage sites you use will often check the seller’s credentials. But, you should also do the same too before placing any bids.

One place to start is by checking the domain’s “WHOIS” information. You can often find the registrant’s name and address details listed on the domain record.

Confirm the site’s traffic and revenue statistics

One metric used to measure a site’s value is by how much traffic it gets and the revenue it receives. You don’t want to pay more than the real value for a website. That’s why it’s important you confirm the site’s traffic and revenue details.

Usually, sellers will provide evidence in the way of Google AdWords and Analytics screenshots. You could also ask for a login to their accounts so that you can view the live details yourself. It’s easy for them to create extra logins.

By following those tips, you’ll soon be investing in the best websites.

Category: Investment

Leave a Reply