Mortgage Protection Lead

| November 5, 2011

What Is A Mortgage Protection Lead And Is It Necessary?

The clientele built up inside a mortgage company can be very large. Each of these clients must carry an insurance policy on their loans to protect it. The reason insurance agents can use a viable mortgage protection lead is to find the clients that may change their minds about their current coverage or if they need complete coverage to start with. Having good lead also means the difference in the business an agent gets as well.

Every lead is not always a good one. An agent may find a client that is willing and at the last minute, they change their minds about the whole deal. This will mean that was a wasted lead. A wasted lead is wasted time and money as well on the part of the agent. The more experience an agent gets with pinpointing the good leads, the less bad ones he or she will end up following.

One sad fact about most people with a mortgage is realizing how really badly they do need to carry an insurance policy on their loan. The time always comes in the agents job when a person has found out the hard way through loss of income, a death, or because of an injury. This is when the agents job, unfortunately, gets a lot easier. This is a time when those same people are ready to buy the best policy available so they will not have to experience hardship of not having coverage again.

Where does an agent find good leads when there is not there is not tragic circumstances? Without decent leads, cold calling will become the way to sales. This is a high risk way to getting commissions on insurance sales. No one buys much of anything over the phone anymore. Prospects lie in the clients that have a mortgage that is not covered in the way it needs to be.

Leads can be found by using the internet. You are going to want to make sure you find those clients that are going to be truly interested in a purchase. There are many way to do this online. Many websites are dedicated to delving through clientele to find the good leads agents need to follow. Be aware that you should always use the sites you can trust with getting correct and usable information.

Check to make sure you are not going to be overcharged in fees for getting the lead you need for good business. Many companies will throw off old accounts or those account they do not have faith in for a big price. This is another time when you may get stuck with bad leads. Do your research in the companies and websites you choose to use for getting leads from.

Free mortgage leads are good and bad. The good part is of course, being free. You also do not have any idea how many times those leads have already been contacted by other agents for solicitation of insurance. However, many of the people on the free lists have at some time showed some interest in purchasing insurance. This is the part of free leads that an agent will have going in their favor.

The mortgage protection lead is an important part of any insurance agents livelihood and success. Be sure to follow up on every lead to be sure you do not lose out on a sale. You will get better and better at choosing the ones worth going after.

Category: Home Loan

Comments are closed.